Millennials are Changing the Face of Travel
From social media to
e-wallets, the recent developments in technology have impacted life as we know
it. The tremors of these developments have reached the travel sector as well,
particularly as the millennial generation, born and raised at the advent of
technology, is driving the change.
The millennials are
known for their unique sense of travel. They stress on their need for rich
experiences and exploring the unknown. This means that their travel is a blend
of adventure and customization.
Millennials Ready to Explore
A preplanned list of
landmarks to visit at one particular destination is a thing of the past. The
young traveller is eager to explore and curious to match. They want a vacation
that is tailor-made to their preferences and is not overwhelmed with the idea
of referring to a plethora of websites before selecting the best option for them. According to Internet Marketing Inc, 87per
cent millennials look to Facebook for their travel inspiration and 85per cent
check multiple sites before booking to get best deals. The tech-savvy traveller
is assiduous about leveraging all the facilities internet provides them. At
every stage, they want to ensure that they lock-in on the experiences that are
in sync with their preferences.
Role of Social Media
The current generation
is digitally active and most millennials streamline their travel by way of using
social media and travel apps on their mobiles to coordinate and integrate their
full travel experience. Itineraries, loyalty programs, and flight information
are all a result of extensive scrolling on social media. Furthermore, 58per
cent of millennial travellers in India has expressed a desire for more
personalised messaging. This growing interest in personalized channels of
communication is another testament to the degree to which the need for a
personalization drives their vacation planning.
In the New Age of
Travel, the story is about the traveller and their unique experience on the
vacation and technology, particularly social media, is a powerful tool that the
vacationer uses to tell this story. 74per cent of travellers use social media
while on vacation and a whopping 97per cent post their experiences on social
media. Now, Snapchat and Instagram stories are important considerations for
millennials as they present youngster a platform to share their travel stories
with the world.
The Great Shift
We have embarked upon
an era where the essence of a person’s life has shifted to the digital world,
and millennials are at the forefront of this transition. At the moment, 55per
cent individuals would rather lose their wallet than their phone. An individual’s
phone holds the key to a person’s experiences. It represents the deeper
connection they have with the people around them, the unique experiences they
have gathered. 39per cent of travellers age 18-29 say they would check-in at a
cool place while on vacation and 32per cent of travellers claim to have tracked
the interactions on their social posts while travelling. Millennials have been
brought up in the age of technology and this their tool of choice to stay in
focus when they tell the story of their life. Millennials have been brought up
in the age of technology and this their tool of choice to stay in focus when
they tell the story of their life. It is important for millennials to be
connected and share their experience with their friends, family and with the
world at large.
source:
https://www.entrepreneur.com/article/324738
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