At yesterday’s Apple
event, I saw a company returning to its finest form. Apple paid overdue
attention to its stalwart MacBook Air and Mac mini, introduced a much leaner
and more powerful iPad Pro, and fixed the design disaster that was the Apple
Pencil’s charging. You don’t have to be an expert analyst to forecast bumper
holiday sales for the Cupertino team.
In crafting its most
compelling iPad and MacBook Air to date, Apple also created a major headache
for people like me. I’m a member of that classic Intel ultrabook demographic
whose computing needs are light but constant. You won’t catch me doing 3D
modeling or 4K video production on my laptop, but I do a litany of small tasks
online, in a word processor, or in Adobe’s Lightroom. I’ve been using a MacBook
Pro for two years that does most of what I want, but it really doesn’t last
long enough. Now, Apple is offering me the much better battery life I need with
the high-quality display I desire, but it’s fragmented the choice. Both the new
MacBook Air and new iPad Pro could be the ideal computer for me.
The new Air is the most
familiar and predictable scenario. Its strengths are known knowns: long
endurance, densely packed, high-quality construction, and all the good things
that make macOS attractive. For me, the latter includes all the small utilities
like Alfred and Flycut that make my workflow smoother and faster. I tried
re-creating the same experience in Windows last year, but that experiment really
didn’t sustain the same level of quality and polish that the Apple original
offers. Windows laptops have also failed to impress me on the battery life
front, which is where the MBP underwhelms, and so Apple has a significant
opportunity to stand out by living up to its promised 12 hours of battery life
with the MacBook Air 2018.
The iPad Pro, on the
other hand, is the more exciting and adventurous choice. I don’t immediately
know how all of my existing tasks would translate to it, but it’s grown into
such a capable and versatile machine that I get the sense I’d invent new jobs,
new ways of doing things, with it as my primary tool. A few of the advantages
attracting me to the iPad Pro: the display, with its fast refresh rate and True
Tone color adjustment; the new Apple Pencil 2, which magnetically docks to the
side of the tablet and even charges wirelessly; and LTE.
Adding LTE to your
most-used portable computer is truly a transformative upgrade. My colleague Dan
Seifert wrote about it in the context of the Surface Pro LTE from Microsoft
earlier this year, and he covered the entire Apple event this week with that
device. When the venue’s Wi-Fi network let him down, he didn’t even notice
because his computer seamlessly switched to using the cellular connection. The
small efficiencies of being able to just pop your computer open anywhere and
start working without fiddling with wireless network credentials or setting up
a mobile hot spot eventually add up to a big productivity win.
In the years since
Apple last upgraded the MacBook Air in a meaningful way, I’ve noticed much of
my work time gradually shifting to my smartphone, with the laptop taking a
secondary role, deployed only when I need the larger screen and more
comfortable keyboard. That’s in large part because of the always-on connection
of the phone, the immediacy of everything I can do on it, and the connectedness
to all of the most popular social and work communication apps. The number of
times I’ve caught myself using my phone in front of an open laptop on my lap
has been growing.
At its outset, the iPad
was dismissed as being merely a “jumbo iPhone,” but in 2018, we might want to
start asking if that’s a criticism or a form of praise. The best apps today are
being developed for the iPhone and, by the extension of iOS, as the common
platform for the iPad. iOS is the operating system of Apple’s future, macOS is
the operating system of Apple’s past. As a writer, I find plenty of apps like
iA Writer to deposit my loquaciousness into on iOS. As a photographer, I’m
excited that real Photoshop is arriving on the iPad. And as a casual gamer, I
recognize that iOS gives me vastly more entertainment options that macOS.
Here lies the
dichotomy: do I want an instantly familiar and trusty laptop that will do all
the things I’ve been doing for years, or do I want a computer for the future
that will grow with me? Apple appears to have strategically engineered this
tension into its product portfolio. It refuses to offer LTE, Face ID, or
touchscreen options on its Mac line, while limiting the ports on its mobile
devices. (The latest iPad Pro loses the headphone jack, and its new USB-C port
doesn’t support external storage.) The 11-inch iPad Pro fits into bags and
pockets that are inaccessible to a 13.3-inch MacBook Air, but then the Air is
vastly more stable on a lap and offers a better typing experience.
The big commonality
shared by these attractive new devices is Apple’s typically luxurious pricing.
You’ll have to spend $1,599 for a 2018 MacBook Air with 512GB of storage or
$1,498 for an 11-inch iPad Pro with a Keyboard Folio, LTE, and the same storage
upgrade. Those are MacBook Pro sort of prices, and yet I can see valid reasons
for why you’d want to spend that money on Apple’s supposedly junior mobile
computers. I’m sorely tempted to trade in my MacBook Pro for one of the new
Airs, though the best idea right now might be to take a deep breath and wait
out the early adopter price premium.
Reviews will determine
exactly how good Apple’s new products are, but it’s not too soon to say that
Apple has differentiated their form and function to a sufficient degree that an
iPad Pro, a MacBook Air, and a MacBook Pro can all happily coexist on store
shelves. Until this week, Apple was still offering some embarrassingly out-of-date
computers, but now, it has replaced them with an embarrassment of diverse
riches.
source:
https://www.theverge.com/2018/10/31/18044818/macbook-air-2018-vs-ipad-pro-comparison-best-apple-computer
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